Award-winning designer Laurie Haefele opens Closets 2022 conference


SAN DIEGO, Calif. – The Closets 2022 conference, co-located with Wood Pro Expo, in San Diego, CA, opened to a full house with approximately 145 registered conference attendees. The morning began with a keynote address from award-winning designer Laurie Haefele, AIA Associate, ASID, NKBA, Haefele Design, located in Santa Monica, CA.

Approximately 145 attendees were registered for the opening sessions of Closets Conference and Wood Pro Expo.

Haefele’s presentation, “After Thought Closet Space,” was an in-depth discussion on how to work with awkward spaces and awkward shapes in closets. The designer and former architect shared many of her work processes, including completing an extensive, comprehensive closet inventory before each project; a first freehand sketch which is then converted to AutoCAD once all changes have been approved by the clients; the importance of lighting and electrical plans; and show the client how to use the newly designed space and will often improvise when storing clothes.

She also shared sketches, plans, and finished photos of several unique projects, including an “Over the Top cabinet.” This space was 1,700 square feet with 90 degree walls and featured several custom areas including a boutique area, everyday clothing area, seasonal clothing area, safe, guest room, packaging and more.

After Haefele’s keynote, breakout sessions took place in the Closets and Wood Pro Tracks:

Closet track:

  • Magic numbers and financial impacts with Tim Coleman, SCE Unlimited
  • Should you charge a design fee? with Karen Rolleri, Founder and COO, Organizeology
  • Organize your business with Jane Stoller, CEO, Organized Jane

Pro Wood Track:

  • Sensei Leadership Workshop with Jim Bouchard, founder of the Sensei Leadership Movement
  • CMA Benchmark Poll Results / Adding Cabinets to Your Mix with Amanda Conger, CMA and ACSP Executive Director and Matt Wehner, Cabinet Concepts + Simply Organized
  • Price survey with William Sampson, Editorial Director, Woodworking Network

The day concluded with a video tour of Montbleau & Associates’ fully automated 90,000 square foot manufacturing facility in Otay, Mexico, as well as an in-person interview and Q&A with key personnel from Montbleau.

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