Digitas has announced key promotions, following the agency’s move to a unified single agency model in Australia and New Zealand.

Effective immediately, Simon Brock is extending his position as ANZ Chief Creative Officer, taking on the role of Managing Director of Digitas Australia. As part of his expanded mandate, Brock will be responsible for leading the growth of the agency’s staff, clients and profile in the Australian market.

Digitas Creative Director Thomas McMullan will assume day-to-day management of the agency’s creative team, while working with Brock to shape the agency’s vision and creative proposition.

Hannah Melanson left the post of copy director to oversee a larger creative mission as associate creative director. Oliver Ree, previously head of design, has been named associate design director, leading the agency’s platform design practice.

Digitas ANZ CEO Adrian Farouk said, “By unifying our deep capabilities across five ANZ offices, we are on a mission to unlock the full potential of connected marketing to deliver an unparalleled proposition to the region. I am delighted to elevate Simon as a galvanizing force to make this ambition a reality – alongside such a talented team of experts as Thomas, Hannah and Oli.”

Simon Brock said: “I have had the privilege of being a Digitas unicorn for almost a decade. During this time, my efforts have always focused on using creativity to solve problems and help brands connect with people.

“In my role as Managing Director of Digitas Australia, I am excited to apply these skills to a wider set of clients and challenges, to strengthen our incredible culture across borders and to help grow the careers of people incredibly talented and passionate.”

Under Brock’s leadership, the Digitas creative team has been recognized locally and globally for their work with Tourism Australia, EA Games and Pernod Ricard. Digitas Australia also won eight awards for Digital and Specialty Agency of the Year.

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