Havas Group Indonesia has promoted three of its senior executives as part of its growth plans in the areas of OOH and strategic business leadership. Verri Astra (pictured) has been promoted to head of Adcity, the Havas Group’s outdoor advertising brand from his role as Associate Chief Strategy Officer while Gayatri Utami (pictured) has been elevated to the position of Director of agency strategy, and Kristina Wulandari (pictured) to senior director of implementation.

Additionally, Astra joined Havas in 2014 as Head of Strategic Planning, Research and Analytics and rose through the ranks to Associate Chief Strategy Officer before assuming his current role. In her new role leading the agency’s OOH division, Astra will develop strategies for OOH media, using data to strengthen clients’ OOH campaign and ensuring “regular” campaign placement. becomes a more strategic campaign. With over 16 years of experience, Astra has worked on a range of brands including Indofood, Nokia, Beiersdorf, Sanofi, Panasonic and Ministry of Tourism to name a few.

In her new role as Chief Strategy Officer, Utami will continue to lead and grow the agency’s strategy practice. Drawing on consumer insights and an understanding of cultural nuances, Utami will help drive new brand strategies to increase clients’ brand presence in Indonesia.

Wulandari, a 22-year industry veteran, will continue to manage client KPI deliverables and nurture the next generation of leaders. With Havas since 2011, Wulandari’s experience spans multiple categories and she has worked with clients including Indofood and Godrej.

“Our success as an agency is determined by the strength of our people. These are all well-deserved promotions that have been instrumental in the growth of our business in Indonesia and will continue to be crucial in driving momentum,” said Satyajit Sen, CEO of Havas Group Indonesia.

Prior to the final year of Havas Group Indonesia, Havas Group Indonesia promoted Tizzy Zoelfikar, currently Managing Director of Havas Media Group Indonesia, to Managing Director with immediate effect. Zoelfikar has worked at Havas Media Group Indonesia for almost 10 years. In his new role, Zoelfikar will continue to lead the growing media team and will report to Satyajit Sen, CEO of Havas Group Indonesia.

Zoelfikar has over 20 years of media experience, having worked across a wide range of brands and categories, including FMCG, financial, automotive and online services. Its client portfolio includes well-known brands such as Indofood, Grab, Godrej, Menarini and CIMB Niaga to name a few. She has worked for the agency since 2012, holding positions such as commercial director and customer service director.

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