Resma is the new director of Main Street
City of Uvalde Executive Assistant to the City Manager Gloria Resma has been chosen to lead the Main Street Uvalde program beginning Monday, October 3.
After an exchange with the Chamber of Commerce and the Uvalde Area Convention and Visitors Bureau, the Main Street office will be located in the chamber’s former headquarters at 340 N. Getty St.
Resma, who previously worked at Uvalde Leader-News for 19 years, said she was looking forward to organizing her new space and working with downtown traders. She will continue to oversee the Willie De Leon Civic Center, a task she took on while working for the city.
She said she was drawn to the Main Street location in hopes of carrying on traditions and keeping the downtown thriving, attracting families for decades to come.
“I like working with the public. I really enjoyed working with our companies when I was at the newspaper, and now that I see the urban side of working with companies, I felt that having these suits gives me a little edge to be able to to work with and also to develop Main Street into something that everyone can start using again,” Resma said.
“I want to start building a tradition with the next generation. So they have the same memories as me when I was going downtown.
She noted that downtown Uvalde offers a plethora of restaurants and shops with a range of merchandise, and she hopes to help inspire community members to buy locally first, rather than heading out of town. .
Resma was the newspaper’s graphic designer before leaving in October 2021 to take up a position as executive assistant to the city manager.
She spent nine years as a Girl Scout troop leader and retired from that position in August. She holds an Associate of Arts degree from Southwest Texas Junior College and earned a bachelor’s degree in Human Services Management from the University of Phoenix in 2011.
Susan Anderson, Uvalde’s Town of Historic Preservation Manager and Director of Planning and Development, has overseen the program since mid-June, and she said her office will remain above Main Street.
Anderson said there were approximately eight candidates for the Main Street manager position, and it was narrowed down to two finalists before Resma was chosen.
“We asked the finalists to do a marketing plan for an event, and we had them interviewed by some of the new board members,” Anderson said.
She said the city plans to appoint seven Main Street board members next week.
Anderson said upcoming Main Street and city plans are in the works for a Civic Center Thanksgiving weekend event, as well as the resumption of frontage grants for area businesses, and Shop Small. Saturday, a national event to promote businesses in the region, is coming Nov. 26.
Launched over a decade ago to help preserve, promote and revitalize the downtown historic district, Main Street Uvalde was run by Olga Charles, who instituted many of the events still run today, and then briefly by Kasie Morgan . Susan Rios took over in 2016.
Rios left June 16, 2022, taking a position as director of marketing and public relations at Uvalde Memorial Hospital after the Convention and Visitors Bureau disbanded and the city absorbed the Main Street program internally.